Find Your Park

MICROSITE / MOBILE APP

The Goal

Design a responsive microsite that connects to the National Park Foundation's campaign to encourage young adults to "Find Your Park."

The User

  • Millennial
  • Likes to travel and explore, but doesn't visit national parks often – if ever
  • Doesn't know what a National Park is – believes they are only outdoor green spaces
  • Very familiar with technology and uses sites like TripAdvisor for ideas
  • Active with social media
  • Driven to the site by paid media (online & TV)

Previous design

The first iteration of the site was designed to reinforce the campaign messaging and provide tools and ideas to help users discover new parks.

Although the user interface is simple and the imagery is beautiful, the separation of tools made searching repetitive.

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The Solution

1. Simplify discovery

2. Provide immediate access to park ideas

3. Create a customizable experience

4. Add utility to social

Discover parks

1. Simplify discovery

2. Provide immediate access to park ideas

3. Create a customizable experience

4. Add utility to social

Park experiences, events, parks near you, stories and news are grouped into one tool.

Find suggestions quickly

1. Simplify search

2. Provide immediate access to park ideas

3. Create a customizable experience

4. Add utility to social

Recent content is available immediately upon load and relevant information (like location, hours and cost) is easily accessible.

Users can also get started using suggested topics and nearby parks.

Narrow your options

1. Simplify search

2. Provide immediate access to park ideas

3. Create a customizable experience

4. Add utility to social

Sort results by most recent, most popular and most relevant.

Filter content by type.

Explore by location.

Share experiences

1. Simplify search

2. Provide immediate access to park ideas

3. Create a customizable experience

4. Add utility to social

User-submitted content keeps recommendations fresh, provides authentic first-hand experiences and builds a community of park lovers. The ability to message users provides more access to first-hand information.