TV

MOBILE APP

The Goal

Simplify the discovery and viewing process for TV.

The User

  • Millennial
  • Binge watches and hates spoilers
  • Has a busy schedule and watches when she has time—usually on-demand
  • Watches many TV shows, but is always looking for new content

The Solution

1. Hide unseen content to protect the storyline

2. Tailor to users' schedules

3. Provide content recommendations and track interests to provide customized results

Watch content now

1. Hide unseen content to protect the storyline

2. Tailor to users' schedules

3. Provide content recommendations and track interests to provide customized results

Live episodes only appear when users are caught up with a series. Since this content is time-sensitive, it's the first thing visible on load.

Recently watched shows are listed first to continue storylines.



All episodes in the tracker continue where the user left off.

Image stills help users find content to watch quickly. Episodes without stills either haven't aired or were watched in full.



The release calendar lists the number of missed episodes to help users determine if they're up-to-date.

Plan ahead

1. Hide unseen content to protect the storyline

2. Tailor to users' schedules

3. Provide content recommendations and track interests to provide customized results

The number of episodes left helps users determine if they have time to continue.

Watch anywhere

1. Hide unseen content to protect the storyline

2. Tailor to users' schedules

3. Provide content recommendations and track interests to provide customized results

Watch from a mobile device on-the-go or connect to a bigger screen with Apple Airplay or Google Cast.

Perform tasks easily

1. Hide unseen content to protect the storyline

2. Tailor to users' schedules

3. Provide content recommendations and track interests to provide customized results

Gesture shortcuts help users access and track content quickly.

Track favorites

1. Hide unseen content to protect the storyline

2. Tailor to users' schedules

3. Provide content recommendations and track interests to provide customized results

Lists help users organize their shows and provide more data for personalized recommendations.

The app starts with 4 recommended lists: Watching, For Later, Archived and Favorites.

Users can create, share and follow lists from others in the community.

Find new content

1. Hide unseen content to protect the storyline

2. Tailor to users' schedules

3. Provide content recommendations and track interests to provide customized results

Social and personalized recommendations help users find new content.

Access to the complete database with filters to narrow results gives users complete control to find exactly what they want.

Determine interest

1. Hide unseen content to protect the storyline

2. Tailor to users' schedules

3. Provide content recommendations and track interests to provide customized results

The system uses genre, friends who watch, reviews and cast/crew to decide if content is right for users. Users can also access this information to determine for themselves.