YouTube

WEB APP / MOBILE APP

The Goal

Help YouTube users find and watch videos.

The User

  • Millennial
  • Subscribes to many content creators
  • Binge watches content
  • Short attention span

The Solution

1. Update for easy access to subscriptions and queue

2. Enable multitasking

3. Provide more access to new content

Simplified mobile navigation

1. Update for easy access to subscriptions and queue

2. Enable multitasking

3. Provide more access to new content

Most Youtube users are viewers rather than content creators. By creating two separate apps for viewers and creators, the main app's navigation can be simplified into three main areas:

(1) Browse (2) Search (3) Queue

Access with one hand

1. Update for easy access to subscriptions and queue

2. Enable multitasking

3. Provide more access to new content

Everything is accessible from the bottom of the screen to help users navigate with one hand. Elements placed higher on screen are accessible via swiping.

Perform tasks quickly

1. Update for easy access to subscriptions and queue

2. Enable multitasking

3. Provide more access to new content

Gesture shortcuts on touch devices provide quick access to tasks like adding videos to your queue or playlist.

Create a subscriptions to-do list

1. Update for easy access to subscriptions and queue

2. Enable multitasking

3. Provide more access to new content

The subscriptions feed can be used as a to-do list by hiding videos users aren't interested in and filtering content by channel.

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Browse while watching

1. Update for easy access to subscriptions and queue

2. Enable multitasking

3. Provide more access to new content

On desktop, the side panel gives users quick access to their queue, subscriptions and playlists, so they can browse content without leaving the page.

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Socialize while watching

1. Update for easy access to subscriptions and queue

2. Enable multitasking

3. Provide more access to new content

Comments are placed beside each video in a closeable tab so users can choose if and when they want to read and watch at the same time.

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Discover new content

1. Update for easy access to subscriptions and queue

2. Enable multitasking

3. Provide more access to new content

Users can browse content by popularity and by filtering based on their interests to find the best new content on the Top Charts/Videos page.

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Get subscription alerts

1. Update for easy access to subscriptions and queue

2. Enable multitasking

3. Provide more access to new content

Users can select to get optional alerts that let them know immediately when their subscriptions upload something new.

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An improved user interface

Larger imagery reduces information on screen and makes content easier to find.

A darker color scheme draws users’ eyes to the brightest content – the videos.

Accents of red draw attention to important navigational elements — like CTAs.

Page transitions help the user remember what they clicked on and where they are headed.

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