WEB APP / MOBILE APP
Help YouTube users find and watch videos.
- Subscribes to many content creators
- Binge watches content
- Short attention span
Create easy access to subscriptions and queue
Provide more access to new content
Creating easy access to subscriptions and queue
Most YouTube users are viewers rather than content creators. By developing two separate apps for viewers and creators, the main app's navigation can be simplified into three main areas:
(1) Browse (2) Search (3) Queue
Everything is accessible from the bottom of the screen to help users navigate with one hand. Elements placed higher on screen are accessible via swiping.
Gesture shortcuts on touch devices provide quick access to tasks like adding videos to your queue or playlist.
Use the subscriptions feed as a to-do list by hiding videos users aren't interested in and filtering content by channel.
On desktop, the side panel gives users quick access to their queue, subscriptions and playlists, so they can browse content while watching videos.
Comments are placed beside each video in a closeable tab so users can choose if and when they want to read and watch at the same time.
Accessing new content
To find the best new content, users can browse the top charts by popularity and filter by interest.
Users can select to get optional alerts that let them know immediately when their subscriptions upload something new.
An improved user interface
Larger imagery reduces content on screen and makes the page more scannable.
A darker color scheme draws users’ eyes to the brightest content – the videos.
Accents of red draw attention to important navigational elements — like CTAs.
Page transitions help the user remember what they clicked on and where they are headed.