Hey, I’m Alana 👋

I'm a human-centered, content-first product designer with 10+ years of experience in UX, UI, and art direction.

🌎 World traveler

🎲 Game-night enthusiast

🤖 Sci-fi nerd

👩‍💻 Workaholic — I love what I do ❤️

💭 Personality-type aficionado


Current role

Product Design Lead @ Aquicore

View Resume

I solve problems by...

  • collaborating closely with cross-functional partners to establish long-term strategies with iterative phases and clear OKRs and KPIs
  • thoroughly researching the unique needs and goals of my consumers, customers, and cross-functional partners
  • constantly questioning the status quo to solve both conscious and unconscious problems
  • analyzing and synthesizing immense amounts of data
  • encouraging big thinking, experimentation, and gathering feedback regularly
  • searching for patterns to improve organization, productivity, and efficiency
  • focusing on detail, quality, and results

"nothing is impossible with enough effort, intellect, and thought"

Hear what coworkers have to say 👂

“Never shy to roll up her sleeves”

“I had the opportunity and pleasure of managing Alana at Realtor.com. In her time at the company, Alana drove the user experience for the Owners & Sellers group - truly taking the time to understand her audience and their needs. Never shy to roll up her sleeves Alana's efficiency, attention to detail and craft showed through in everything that she worked on. Alana had the ability to juggle multiple projects, working closely with cross-functional stakeholders, to tackle complex business flows and partner relationships - translating them into useful and engaging experiences. I look forward to when our paths cross again in the future, but until then cannot wait to see the amazing things she creates in the meantime.”

Kristy Streefkerk
Director of User Experience Design @ realtor.com

“positive attitude and incredible energy”

"Alana is a multi-talented designer with skills ranging from art direction to IA to product design and UX strategy. She has an amazing ability to take in vast amounts of information about complicated design and business problems and quickly synthesise them into elegant solutions. Her positive attitude and incredible energy for creating design solutions is a huge asset to any team. I highly recommend her.""

Marisa Parsons
Director of User Experience Design @ realtor.com

“direct and caring personality”

"Alana is an extraordinary designer, and was a vital member of our seller focused team. She is a strong strategic thinker who is great at synthesizing user insights and market data to help shape the end to end product vision, while being equally effective at executing designs for individual pages or moments within the product experience. Alana's commitment to the project and robust work ethic quickly earned her the respect of her peers, and her direct and caring personality made her a key connector within the team, helping to establish team cohesion and camaraderie. I would always be glad to have her on my team, and I feel fortunate to have worked with her."

Todd Callow
VP of Product @ realtor.com

“driven, dedicated, and passionate”

“Alana is one of the most driven, dedicated, and passionate designers I've ever worked with. Over the last year and a half, I was able to work with Alana on quite a few things. From small feature enhancements all the way up to helping shape the strategy, she has been a meaningful collaborator and contributor. In addition to being the team expert on guessing Myers Briggs personality traits, she reliably delivered on all fronts. An amazing add to any team. A very well rounded set of skills in that she will lead workshops, run with wild experiments to learn quickly, build out designs, and get in front of users/customers however she can to learn more about their pain points. I can’t recommend Alana enough!”

Dave Masters
Director of Product @ realtor.com

“Ridiculously efficient”

“‘Ridiculously efficient’ is the phrase that comes to mind when I think of Alana. Alana and I collaborated closely together in a cross-functional team for many months in preparation for a product launch. I was always in awe of Alana’s strong work ethic and ability to prototype quickly. She was ego-less, very humble and receptive to user feedback. Undeniably she was a critical partner in driving user centric product designs and inspires her team members to strive for the same. Alana has personal qualities that make her well suited for UX leadership - any team would be so lucky to have her!”

Amy Lin
UX Research Lead @ realtor.com

“incredibly detailed, diverse and dynamic”

“Wow. Just wow: literally the first words that come to mind when I think of Alana. Her work is incredibly detailed, diverse and dynamic. She thinks of every possible solution to a problem, has such a strong UX design process and produces beautifully detailed designs. Alana is always ready with polite, constructive feedback for her peers, is always thinking of ways to make a design better and deeply understands strategy, product management and experience design. I would recommend Alana for any UX design role in a heartbeat.”

Sam Weller
Director of User Experience Design @ realtor.com

“sharp and intentional”

"Alana and I were in the trenches together in a frequently evolving work environment. Projects and teams unpredictably changed, but Alana was always a constant, steadily adapting to new team dynamics and processes. Her critiques provide space for experimentation while being sharp and intentional. Our work chats and coffee breaks may have wandered, but I know these explorations put our concepts through the wringer, coming out stronger, more considered, and better justified."

Len Yeh
Senior UX Designer @ realtor.com

“strategic, technical, always thinking of the user first”

“Alana is one of the most multi-talented and out of the box thinkers I have ever had the pleasure of working with. She is also one of the most balanced creative minds I have ever partnered with, merging tangible and technically sound executions with completely uncharted ideas. As a result, she manages to bring innovation to every project she touches. It is refreshing to work with someone like Alana who is truly dedicated to her craft; strategic, technical, always thinking of the user first, and constantly looking to push boundaries. Alana makes those around her better and as a Sr Digital Producer who has partnered with Alana countless times, I can say that there is no one else I’d rather have on my project than Alana!”

Craig Bloom
Senior Digital Producer @ Grey

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